Series:

Collins Business Essentials

Main description:

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Review quote:

For marketers, this book is among the most important books written in the last ten years.

Review quote:

Influence should be required reading for all business majors.

Review quote:

The material in Cialdini’s Influence is a proverbial gold mine.

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This book will strike chords deep in the hearts and psyches of all of us.