In today’s youth-obsessed culture, mixed messages about diet, exercise, and skin care are everywhere. But one thing is clear: fat is always the enemy. Right? Wrong, says James R. Lyons, M.D. In BROWN FAT REVOLUTION, Dr. Lyons explains that, contrary to popular belief, fat is the key to a youthful looking face and body. But it has to be the right kind of fat. Unlike the yellow, mushy, unhealthy fat that makes us look old, brown fat is healthy, firm, and resilient and gives our bodies a youthful appearance. In Dr. Lyons’s nearly 30 years of clinical experience, he'd noticed a brown fat in lean patients. His findings pointed to the presence of different types of fat in the body and suggested that the quality of the fat is determined by external factors. These observations are akin to three April 2009 New England Journal of Medicine studies that showed that triggering a different and deeper brown fat may be the secret to a lean, healthy body.
THE BROWN FAT REVOLUTION will be the first book to shed light on superficial brown fat, revealing how it makes the body look younger and healthier, and how you can change yellow fat into brown with a specifically tailored and realistic program that includes:

A four-week eating plan that alternates carbohydrates and proteins, keeping blood sugar at an even keel to avoid fat production

A monthly exercise routine centered on weights and bungee cords--not cardio--keeping metabolism up continuously (not temporarily, as cardio does) to burn more fat

It’s easy, consistent, and inexpensive. And the results will last for the rest of your life!