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Books  >>  Business

Paco Underhill

Why We Buy

Paco Underhill Why We Buy The Science Of Shopping Updated And Revised For Updated Revise
$3.75 Pre-owned
 
In Stock - Should ship Tuesday

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Product Condition
All used items are in good or better condition. May have minor damage to jewel case including scuffs or cracks, or to the item cover including scuffs. The cover art and liner notes are included for a CD. VHS or DVD box is included. The majority of our disc games come in their case. The majority of our cartridge games do not include instructions or a case. No fuzzy/snowy frames on VHS tapes.
Shipping Rates
  • $3.99 for the first item
  • $1.00 for each additional item
  • Expedited Shipping available at checkout for $6.99 per item

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

""At last, here is a book that gives this underrated skill the respect it deserves."" -- The New York Times

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