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Sean AdamsMasters Of Design
Sean AdamsMasters Of DesignLogos & Identity: A Collection Of The Most InspirHARD COVER
UPC: 9781592534418Release Date: 9/1/2008
Biographical note:Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com Main description:Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map. Review quote:Adams, Sean. Masters of Design: Logos & Identity; A Collection of the Most Inspiring Logo Designers in the World. Rockport: Quayside. 2008. 232p. photogs. bibliog. ISBN 978-1-59253-441-8. $40. GRAPHIC ARTS
Adams, partner at AdamsMorioka in Beverly Hills and president of AIGA, the professional association for design, has compiled an evocative volume that pulls together the work of top international design firms, focusing on their approaches to logos and identity. Space is allotted to one or more of the chief members of each firm for a succinct overview of the underlying design philosophy driving projects. The text becomes somewhat repetitious with minor variations on generally agreed-upon principles; however, the approaches used in dealing with clients and the changes in design viewpoints to address newer technologies will be of interest to students and those new to the field. The numerous, striking illustrations make up the heart of the book, and seeing the evolution of such familiar icons as the NBC peacock alongside dozens of equally compelling designs brings home the point that the successful simplicity and memorable quality of a design for which all these firms strive are often hard won. Recommended for any library with an interest in graphic design or the graphic arts. -- Library Journal, Nov 1, 2008 |
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